Persuading People : Expert Solutions to Everyday Challenges
by Harvard Business School PressFormat: Paperback
Pub. Date: 2008-03-25
Publisher(s): Harvard Business School Pr
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Summary
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy.
Table of Contents
| Mentor's Message: Why Master the Art and Science of Persuasion? | |
| Persuading People: The Basics | p. 1 |
| Understanding Persuasion | p. 3 |
| Building Your Credibility | p. 11 |
| Understanding Your Audience | p. 17 |
| Winning Your Audience's Mind | p. 27 |
| Capturing Your Audience's Heart | p. 37 |
| Overcoming Resistance from Listeners | p. 47 |
| Activating Audience Self-Persuasion | p. 59 |
| Tips and Tools | p. 65 |
| Tools for Persuading People | p. 67 |
| Test Yourself | p. 77 |
| To Learn More | p. 85 |
| Sources for Persuading People | p. 91 |
| Notes | p. 93 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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